Are you a theater-lover who’s visiting New York, London, San Francisco or another large city soon?

Then make sure you download the TodayTix app to easily get last-minute theater tickets at great prices.

And I’m not getting paid to say this! Neither is GOT :-).

TodayTix logo

TodayTix logo

What is TodayTix?

TodayTix is a young company trying to revolutionize supply-and-demand theatrical ticketing, rather like how Uber has revolutionized urban transportation, and they’re doing a great job creating an efficient market, painlessly matching up empty seats with day-of theatergoers, judging from all the 5-star reviews on their app page.

And this is great news: Recently TodayTix announced that it expanded its service to allow ticket purchases up to 30 days in advance, which makes it handy for special-occasion planning.

In April 2017, I used the app to score two great Wednesday night discounted seats to the Pulitzer Prize-winning play SWEAT on Broadway (and I think the some of the people sitting around me had done the same thing).

Sweat (Photo credit: Joan Marcus)

SWEAT (Photo credit: Joan Marcus)

How does it work?

It’s easy: You download the app onto your tablet or phone, or you can also do the transaction on your computer on the TodayTix website. After downloading the app, you create a secure account with your email, cellphone and payment method. Then you can peruse the listings to see what shows are available that particular day (not all are, but in New York City there usually are still a lot) and for what price.

The great-looking, easy-to-use app also has a “discover” feature that shows you critics’ picks, what just opened, top sellers, what’s closing soon and highest rated shows. If you’re not sure what a show is about, you can click on a name and you’ll see photos and a synopsis.

TodayTix screenshot

TodayTix screenshot

To “unlock” the rush price tickets for the show I chose (they were listed at $32, although with tax and service charge each ticket was still-a-Broadway-bargain at $39) I had to agree to “share the show” via the app’s suggested Tweet or Facebook post. One click later, I had gained access to the tix and completed the payment. You do NOT get told where the seats are, but for this discount impulse purchase I was willing to gamble.

If a show is offering rush tickets, that day – and not all do – note that they will be in limited supply.

It appears tickets go on sale at 10 am, and quickly sell out. I was just lucky that by impulse I went on to the app at 10 am that Wednesday morning and had access to all the app’s cheapo rush offerings. There may still be regular discount tickets for a show that day, but the price will be higher. (And no, I doubt that perennially sold-out Broadway musicals like “Hamilton” and “Dear Evan Hansen” will ever show up on this app. But you can always check – or dream.)

How do you get your tickets?

Once I’d completed the transaction, I got a comprehensive confirmation email saying: “This is not a ticket. Please do not wait in line at the box office! One of our friendly TodayTix Concierge agents will meet you outside your show beginning 30 minutes prior to showtime. See below for a picture and description of where to find us.”

The email showed a picture of a young man in a red TodayTix jacket standing below our show’s marquee. It also had a Google map of the theater location, a FAQs list (which answered all my questions) and a “Need help?” phone number.

Sure enough, when we got to the theater about 30 minutes before start time as directed, there was a red-shirted young woman with a stack of envelopes (apparently a lot of other people were using their services at this theater). I gave her my name and my tickets were in my hand a second later. Our $32 seats were in row H of the Orchestra section, pretty far left, but with great sightlines to the stage.

I doubt all shows will have such great seats the day of, but I’ll be finding out because as a New Yorker I plan to use this great discount ticket app a lot in the near future!

Check out whether discounted theater tickets are available thru the app when you’re traveling or if you are lucky enough to live near a theater district!



  • See this FAQ page on the TodayTix site for answers